Flexible software subscriptions

A price that
opens the door.

Your software could be worth subscribing to—even when the standard price is out of reach. Let eligible buyers make a private bid, within terms your business approves.

Merchant enquiries open · Purchase flows in development

A second way in01 / Recuria
Your usual checkoutExample software · Pro
Public price
$20 / month
For an eligible buyer who would walk away

A private conversation
about the price.

A bid. A merchant-approved offer.
Clear billing and renewal terms.

EligibilityMerchant floorTime limit

01 / For software makers

Reach the buyer
who would say no.

A private bid creates another possible purchase beside your standard checkout. You choose who can see it, the prices you can accept, and when an offer ends.

01

Keep the public price.

Invite an eligible group privately. Your standard checkout remains the ordinary way to subscribe.

02

Set your boundaries.

Choose the floor, duration, product and renewal terms. A bid can be accepted, countered or declined under the merchant’s rules.

03

Measure the added value.

A pilot should compare incremental purchases, full-price substitution and support cost. A lower price alone does not prove a better result.

02 / Explore the idea

One plan.
A private way in.

Try a sample bid on a $20 monthly plan. This example merchant accepts $10–$16 for the first three months. The full $20 renewal price is visible from the start.

An illustration of the proposed purchase flow. No real merchant, payment, account or subscription is connected.

Example software · ProIllustrative bid
$12 / month for 3 months
$6$16
Within this example’s approved rangeExample terms: $12/month for 3 months, then $20/month.

A real offer would show the merchant, currency, exact dates, cancellation and renewal terms before the buyer chooses to pay.

03 / Where we are

Start with one
carefully scoped pilot.

We’re looking for software makers whose product can serve an additional subscriber profitably, and who can define a group that otherwise would not buy.

Now: merchant conversations.

The original concept and interactive preview are available here. We’re defining eligibility, terms and the smallest useful pilot with interested makers.

Next: a connected purchase.

Bid acceptance, live billing integrations and measurement are in development. Multi-product passes and cooperative bundles are a later possibility.

Start a conversation

Find your first fit.

Tell us about your subscription product, the buyers you want to reach, and the constraints a private offer would need to respect. We’re discussing carefully scoped merchant pilots.

wluk@ithy.com ↗

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